BECOME A MASTER PERFUMER

The allure of a beautiful fragrance is so much more complex than just a pleasant smell; Scent can transform moods, alter perceptions and create mystique. But to many people the world of fragrance remains complex and confusing. Read on to decode the scent basics everyone should know. We will also give you some secret tips to perfecting your fragrance ritual.

ALL YOUR FRAGRANCE QUESTIONS ANSWERED

1

What’s in a perfume?

All perfume is developed from fragrance concentrate, which is a blend of natural oils and aroma compounds, paired with a mix of alcohol and water. However not all scents have the same strength, which will affect how intense and complex a fragrance smells and also how long it lasts.

2

Is the smell of a Wellbeing Water the same as an Eau de Perfum (EDP)?

Though Wellbeing Water and EDP are from the same ‘scent family’, the first is much ‘lighter’ than the latter. The difference between the two is in the concentration of the scent and also the combination of scent notes. The perfumer will often select different ingredients to create different effects but will always try to keep the link between both of the fragrances. An Extrait de Cologne is an ideal balance between the freshness of an Wellbeing Water and the intensity of an Eau de Parfum.

3

How can I make my fragrance last longer on my skin?

One way you can make your fragrance last longer, is to perfect “the art of layering”; embrace a three step fragrance ritual to create a sophisticated and unique fragrance which scents you from head to toe. The epitome of luxury and elegance.

BATH

Cleanse & Refresh

HYDRATE

Soothe & Soften

FRAGRANCE

The finishing touch

4

Why does my fragrance change over time?

All fragrances contain different ‘notes’ that will reveal themselves over time. When it’s initially sprayed, it is important not to rub wrists together, as this strips the fragrance of its top notes. The top notes tend to fade after a few minutes giving way to the core of the fragrance, or heart notes. After a few hours these notes will finally vanish and be replaced by the ‘signature’ of the fragrance, known as the base notes.

DISCOVER THE ART OF FRAGRANCE MIXING

1. OPPOSITES ATTRACT

Be daring and mix contrasting fragrances to create a bespoke scent. Try combining the smoky and spicy notes of Extraits de cologne Thé Fantaisie with the fresh, citrusy notes of the Bois d’Orange ritual to create a unique sensory experience. Remember to apply the heavier scent first, to avoid overpowering the softer one.

2. COMMON INGREDIENT

When choosing to experiment with perfume, it is important to select fragrances which share a common ingredient to improve the chances of achieving the perfect combination.

3. …TAKE A RISK

Don’t be afraid to mix scents that reflect your mood and personality. All of our fragrances have a unique well-being benefit.

Always apply your fragrance like an Empress!

Every Modern Empress simply must apply their fragrance like one. First, apply a spritz to the pulse points on your wrist, to replicate your “bracelet”. Then, do the same on your collar bones, in the motion of a “necklace”. Don’t forget the finishing touch; spritz on your “crown”, in a circular motion around your head. No Empress can leave her palace each morning without her best jewellery!